Visit Truckee-Tahoe invites athletes to book lodging in Truckee to support sustainable travel.
TRUCKEE, Calif. (Dec 13, 2022) - North Tahoe USASA announces partnership with Visit Truckee-Tahoe, the official tourism authority for Truckee, California, a mountain town dedicated to sustainability with ambitious climate goals. USASA was awarded a Sustainable Truckee sponsorship from the organization to promote the North Tahoe Series and Futures Tour and to invite athletes to learn and practice sustainable behaviors while traveling. Athletes are encouraged to support the sustainable mountain town by booking lodging with Truckee’s 12 hotels, inns and lodges and over 1,200 mountain homes.
Just 12 miles from Lake Tahoe, Truckee is thrilled to welcome the North Tahoe Series, a ski and snowboard event series held at resorts in the Truckee-Tahoe region. The series culminates with the Futures Tour at Northstar California Resort from February 27 to March 3, 2023, a stepping stone to the Olympics that attracts world-class youth athletes across the nation. With Sustainable Truckee sponsorship, the Futures Tour prize purse will increase to $8,000, the most of any USASA Futures event.
"We are excited to receive Sustainable Truckee sponsorship from Visit Truckee-Tahoe. This recognizes the history of the Truckee as a premier destination for winter sports athletes, the value that USASA provides for the Truckee community, and how it attracts sustainably-minded visitors to the region through pinnacle events,” said Simon Haskell, Series Director for USASA North Tahoe Series.
Committed to sustainability, Truckee has set ambitious greenhouse gas reduction goals of 80% reduction in GHG emissions by 2040, 100% renewable electricity by 2030, and 100% renewable energy by 2050 - establishing itself as a mountain town leader dedicated to climate action.
Along with its climate goals, Truckee is taking steps to reduce waste and provide sustainable transportation. The Town of Truckee recently banned single-use foodware, encouraging the use of Green Boxes, a reusable takeout container accepted at nine participating restaurants. EV charging stations are widely available, 22 miles of scenic paved paths are plowed in for winter walking or biking, and a new winter shuttle, TART Connect, provides free, on-demand rides from Truckee lodging to the walkable Historic Downtown.
“This sponsorship showcases Truckee’s commitment to providing premier athletes with a sustainable mountain town experience,” said Colleen Dalton, CEO of Visit Truckee-Tahoe. “Sustainable Truckee’s presence at USASA events will show athletes how Truckee is affecting positive change within the winter sports community, and how they can help too.”
The partnership will raise awareness of sustainable practices implemented in the Truckee community at USASA local events and at the USASA Futures Tour between February 27 and March 3, 2023 at Northstar California Resort.
Athletes participating in the USASA North Tahoe Series and Futures Tour can book Truckee lodging with the official Tourism Authority at www.VisitTruckeeTahoe.com/usasa.
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IMAGES AVAILABLE UPON REQUEST
About USASA
USASA is a snowboard and free skiing organization with a membership of over 5000 athletes. It has a legacy of producing world-class athletes and providing fun, fair and innovative events. USASA holds 500+ Regional Events nationwide for athletes of all ages and levels. It provides opportunities to develop skills, build confidence, and find community in a safe environment that nurtures creativity, progression, and inclusion.
About The Futures Tour
The Futures Tour is a multi-event series presented in collaboration between USASA and US Ski & Snowboard event departments along with support from regional clubs and event organizers. These l events are designed to be the entry-level into FIS competitions for Freeski and Snowboard and serve as the stepping stone to the Rev Tour/Nor-am, World Cup, X Games and Olympic qualification. You must be 13 & over to compete at Futures Tour events and hold both a US Ski & Snowboard and FIS competitor membership.
The 2023 Futures Tour is presented nationally by Monster Army, USPA. With regional stops at Mt. Snow, Vermont, Park City, UT, Mammoth Mountain, CA and Northstar, CA hosting the final stop.
About Visit Truckee-Tahoe
Established in August 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan funded by the Truckee Tourism Business Improvement District (TTBID 1.25% tourism fee on lodging.) The VTT Board of Directors prioritizes sustainability, visitation management and a balanced tourism economy.
About Sustainable Truckee
Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe forstewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Truckee Trail Host Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™ and more.
Visit Truckee-Tahoe Mission
Visit Truckee-Tahoe promotes, protects and enhances Truckee as an authentic mountain town. We serve our lodging business members, partner with key organizations and balance our actions for the well-being of our community.
About Truckee, California - 12 miles from Lake Tahoe & 35 minutes from Reno (RNO)
Truckee, California, located 20 minutes from Lake Tahoe, is an authentic mountain town with world-class ski slopes and hundreds of miles of backcountry used as a training base camp for athletes around the world. With a charming historic downtown to the 1800s and a vibrant Cultural District, there is plenty to do from shopping to craft brew tastings and walking along the Truckee River. Learn more at www.visittruckeetahoe.com
About Keep Truckee Green
Keep Truckee Green is the Town of Truckee’s sustainability, solid waste, and resiliency program. Keep Truckee Green coordinates the planning and implementation of Town’s waste reduction and climate change actions. In partnership with the community, Keep Truckee Green fosters culture to proactively address climate change and lead by example.
TRUCKEE, Calif. (Dec 13, 2022) - North Tahoe USASA announces partnership with Visit Truckee-Tahoe, the official tourism authority for Truckee, California, a mountain town dedicated to sustainability with ambitious climate goals. USASA was awarded a Sustainable Truckee sponsorship from the organization to promote the North Tahoe Series and Futures Tour and to invite athletes to learn and practice sustainable behaviors while traveling. Athletes are encouraged to support the sustainable mountain town by booking lodging with Truckee’s 12 hotels, inns and lodges and over 1,200 mountain homes.
Just 12 miles from Lake Tahoe, Truckee is thrilled to welcome the North Tahoe Series, a ski and snowboard event series held at resorts in the Truckee-Tahoe region. The series culminates with the Futures Tour at Northstar California Resort from February 27 to March 3, 2023, a stepping stone to the Olympics that attracts world-class youth athletes across the nation. With Sustainable Truckee sponsorship, the Futures Tour prize purse will increase to $8,000, the most of any USASA Futures event.
"We are excited to receive Sustainable Truckee sponsorship from Visit Truckee-Tahoe. This recognizes the history of the Truckee as a premier destination for winter sports athletes, the value that USASA provides for the Truckee community, and how it attracts sustainably-minded visitors to the region through pinnacle events,” said Simon Haskell, Series Director for USASA North Tahoe Series.
Committed to sustainability, Truckee has set ambitious greenhouse gas reduction goals of 80% reduction in GHG emissions by 2040, 100% renewable electricity by 2030, and 100% renewable energy by 2050 - establishing itself as a mountain town leader dedicated to climate action.
Along with its climate goals, Truckee is taking steps to reduce waste and provide sustainable transportation. The Town of Truckee recently banned single-use foodware, encouraging the use of Green Boxes, a reusable takeout container accepted at nine participating restaurants. EV charging stations are widely available, 22 miles of scenic paved paths are plowed in for winter walking or biking, and a new winter shuttle, TART Connect, provides free, on-demand rides from Truckee lodging to the walkable Historic Downtown.
“This sponsorship showcases Truckee’s commitment to providing premier athletes with a sustainable mountain town experience,” said Colleen Dalton, CEO of Visit Truckee-Tahoe. “Sustainable Truckee’s presence at USASA events will show athletes how Truckee is affecting positive change within the winter sports community, and how they can help too.”
The partnership will raise awareness of sustainable practices implemented in the Truckee community at USASA local events and at the USASA Futures Tour between February 27 and March 3, 2023 at Northstar California Resort.
Athletes participating in the USASA North Tahoe Series and Futures Tour can book Truckee lodging with the official Tourism Authority at www.VisitTruckeeTahoe.com/usasa.
###
IMAGES AVAILABLE UPON REQUEST
About USASA
USASA is a snowboard and free skiing organization with a membership of over 5000 athletes. It has a legacy of producing world-class athletes and providing fun, fair and innovative events. USASA holds 500+ Regional Events nationwide for athletes of all ages and levels. It provides opportunities to develop skills, build confidence, and find community in a safe environment that nurtures creativity, progression, and inclusion.
About The Futures Tour
The Futures Tour is a multi-event series presented in collaboration between USASA and US Ski & Snowboard event departments along with support from regional clubs and event organizers. These l events are designed to be the entry-level into FIS competitions for Freeski and Snowboard and serve as the stepping stone to the Rev Tour/Nor-am, World Cup, X Games and Olympic qualification. You must be 13 & over to compete at Futures Tour events and hold both a US Ski & Snowboard and FIS competitor membership.
The 2023 Futures Tour is presented nationally by Monster Army, USPA. With regional stops at Mt. Snow, Vermont, Park City, UT, Mammoth Mountain, CA and Northstar, CA hosting the final stop.
About Visit Truckee-Tahoe
Established in August 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan funded by the Truckee Tourism Business Improvement District (TTBID 1.25% tourism fee on lodging.) The VTT Board of Directors prioritizes sustainability, visitation management and a balanced tourism economy.
About Sustainable Truckee
Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe forstewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Truckee Trail Host Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™ and more.
Visit Truckee-Tahoe Mission
Visit Truckee-Tahoe promotes, protects and enhances Truckee as an authentic mountain town. We serve our lodging business members, partner with key organizations and balance our actions for the well-being of our community.
About Truckee, California - 12 miles from Lake Tahoe & 35 minutes from Reno (RNO)
Truckee, California, located 20 minutes from Lake Tahoe, is an authentic mountain town with world-class ski slopes and hundreds of miles of backcountry used as a training base camp for athletes around the world. With a charming historic downtown to the 1800s and a vibrant Cultural District, there is plenty to do from shopping to craft brew tastings and walking along the Truckee River. Learn more at www.visittruckeetahoe.com
About Keep Truckee Green
Keep Truckee Green is the Town of Truckee’s sustainability, solid waste, and resiliency program. Keep Truckee Green coordinates the planning and implementation of Town’s waste reduction and climate change actions. In partnership with the community, Keep Truckee Green fosters culture to proactively address climate change and lead by example.
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