Showcasing the faces of diversity in animal welfare
(Baltimore, MD. July 11, 2022) — Companions and Animals for Reform and Equity (CARE) is pleased to unveil a new public service announcement (PSA) showcasing more diversity on a well-known topic that typically does not feature people of color. Dozens of PSA’s on pets in hot cars have been created in the past, but few with underlying messages of race, equity and inclusion.
In the video, a young African American man rescues a small dog suffering in a hot car in sweltering heat. To CARE producers, it was critical the hero be a person of color, especially given this PSA is based on a true story. Last summer a young African American man from New Jersey rescued a dog from a blazing hot van moments before the animal died of heat exhaustion. “The PSA is about expanding the narrative of what we see in the mass media and the perception of pet owners in our country. So often the heroes are Caucasian, and the villains are members of the BIPOC community. Animal lovers and caring pet owners are of all races.” says James Evans, producer and founder of CARE.
CARE is a national 501©3 nonprofit based in Baltimore that addresses organizational and personal biases in animal welfare. The mission is to bring diverse voices to the industry while also advocating for a more inclusive path to pet adoption. CARE believes in using evidence-based tools, narratives, and insights to inspire organizations to be more inclusive and less biased. It’s all an effort to save more companion animal lives.
You can watch the video here.