THREE CANADIAN TRAVEL WRITERS came to Sierra County as part of the Gold Country Canadian FAM Tour April 16-18, and hosted by Sierra County Chamber of Commerce and President Mary Ervin, as part of Gold Country Visitor’s Association.
These were world travelers. Meagan Gill,
Associate Editor for 604 Now, an online news site which covers news in Metro Vancouver, including the hottest trends and happenings, restaurants and fashion, had just toured Iceland. She features travel stories in demographics: 59.5% female, 44.1% male. 89% of the readers are from BC with 32.35% in Vancouver and the remaining with the Lower Mainland.Its distribution is National. Publication/Air Date is set for May & June 2019. Anticipated Coverage: 2 pieces 1) a guide outlining why Vancouverites should travel/road trip to Gold Country (Sierra County) 2) top 10 list to be
determined. Length of coverage: two feature-length articles, social media coverage 500-800 words plus photos. Journalist story focus/goals: experience food/attractions in the area to create an extensive guide on why its the perfect destination for British Columbians.
Alicia-Rae Olafsson is a freelance writer for B.C. Living Magazine/Canadian Geographic and had just toured Jordan. Publication Circulation/Audience Numbers reach 320,000 per article. Her story focus will bewine tasting and hiking getaway.
Adrian Brijbassi, just back from Mexico City, is the Managing Editor of vacay.ca, VacayNetwork.com, an online magazine. Its demographics are urban-based Canadians and Americans, ages 22-38, 55/45 female/male ratio, $110K household income, actively seeking their next vacation. Distribution Area: 70% Canada, 20% USA, 4% China, 4% UK/Germany, 2% Other Publication Circulation/Audience Numbers: Vacay.ca - 2,717,832; Vacay Network - 52,624 Publication/Air Date: the first article will appear within 2 weeks of the completion of the trip. Additional articles will be staggered over the coming 2-3 months. Anticipated Coverage: wine/culinary; California road trip; destination feature/profile. Length of Coverage is 800-1,200 words plus photos. Story focus will be focusing on culinary and wine in Gold Country, as well as unique travel experiences in the region. Any Canadian connections or influences would be ideal for our audience. “I also often write a feature of the destination focusing on its characteristics and what separates it from other destinations. Requested products/experiences; wine, local and unique flavors, craft beer experiences, boutique hotels, interviews with chefs,” says Adrian.
The visitors stayed in western Sierra County and were treated to history by Lee Adams, the Downieville Museum with Dave Marshall and a bike ride with Greg Long. Wednesday morning they hiked to Love’s Falls with Mary Davey. In Sierra Valley, they met with Plumas Audubon Society 15-year members, Terry and Jerry Williams of Portola and were given a bird walk to the Steel Bridge before lunch at the ever-popular Los Dos Hermanos in Sierraville. They then were treated to a luxurious soak at Sierra Hot Springs before hitting the road to Loyalton and a tour of the museum and dinner at Golden West.
The travelers headed back to Sacramento early on the 18th.
These were world travelers. Meagan Gill,
Associate Editor for 604 Now, an online news site which covers news in Metro Vancouver, including the hottest trends and happenings, restaurants and fashion, had just toured Iceland. She features travel stories in demographics: 59.5% female, 44.1% male. 89% of the readers are from BC with 32.35% in Vancouver and the remaining with the Lower Mainland.Its distribution is National. Publication/Air Date is set for May & June 2019. Anticipated Coverage: 2 pieces 1) a guide outlining why Vancouverites should travel/road trip to Gold Country (Sierra County) 2) top 10 list to be
determined. Length of coverage: two feature-length articles, social media coverage 500-800 words plus photos. Journalist story focus/goals: experience food/attractions in the area to create an extensive guide on why its the perfect destination for British Columbians.
Alicia-Rae Olafsson is a freelance writer for B.C. Living Magazine/Canadian Geographic and had just toured Jordan. Publication Circulation/Audience Numbers reach 320,000 per article. Her story focus will bewine tasting and hiking getaway.
Adrian Brijbassi, just back from Mexico City, is the Managing Editor of vacay.ca, VacayNetwork.com, an online magazine. Its demographics are urban-based Canadians and Americans, ages 22-38, 55/45 female/male ratio, $110K household income, actively seeking their next vacation. Distribution Area: 70% Canada, 20% USA, 4% China, 4% UK/Germany, 2% Other Publication Circulation/Audience Numbers: Vacay.ca - 2,717,832; Vacay Network - 52,624 Publication/Air Date: the first article will appear within 2 weeks of the completion of the trip. Additional articles will be staggered over the coming 2-3 months. Anticipated Coverage: wine/culinary; California road trip; destination feature/profile. Length of Coverage is 800-1,200 words plus photos. Story focus will be focusing on culinary and wine in Gold Country, as well as unique travel experiences in the region. Any Canadian connections or influences would be ideal for our audience. “I also often write a feature of the destination focusing on its characteristics and what separates it from other destinations. Requested products/experiences; wine, local and unique flavors, craft beer experiences, boutique hotels, interviews with chefs,” says Adrian.
The visitors stayed in western Sierra County and were treated to history by Lee Adams, the Downieville Museum with Dave Marshall and a bike ride with Greg Long. Wednesday morning they hiked to Love’s Falls with Mary Davey. In Sierra Valley, they met with Plumas Audubon Society 15-year members, Terry and Jerry Williams of Portola and were given a bird walk to the Steel Bridge before lunch at the ever-popular Los Dos Hermanos in Sierraville. They then were treated to a luxurious soak at Sierra Hot Springs before hitting the road to Loyalton and a tour of the museum and dinner at Golden West.
The travelers headed back to Sacramento early on the 18th.
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