The University of California Cooperative Extension (UCCE) is working with local agricultural and community organizations, tourism professionals, and experienced agritourism operators to offer a three-session agritourism planning course for farmers and ranchers in Plumas-Sierra Counties and the surrounding region. Farmers and ranchers who are considering, starting or expanding agritourism or nature tourism businesses on their farms or ranches are invited to register for this low-cost, hands-on course.
“Agricultural operations in the Lost Sierra offer a wealth of beautiful natural resources and unique experiences with local farmers and ranchers. With prices, competition and water situations the way they are all over California, it can be hard to make a living. Our workshops will give farmers and ranchers the contacts and tools to more successfully grow and market their individual agritourism enterprises adding to their income and helping spread the risk of tough production years. Working with others in the community, we hope to expand marketing options for the Lost Sierra Region,” said Holly George, Livestock & Natural Resource Advisor and County Director with UC Cooperative Extension, Plumas-Sierra.
Participants will learn about the variety of potential businesses, including farm stands, U-Pick operations, event hosting, tours, festivals and outdoor recreation. Each participant will receive a free copy of the UC ANR published handbook, “Agritourism and Nature Tourism in California”, which will be used as the text for the class. Attendees will hear from experienced agritourism operators and experts in business planning, risk management, regulatory compliance and marketing. Class instructors will provide individual guidance and help participants form a supportive network as they plan and develop their own agritourism or nature tourism businesses.
Registration is open. Space is limited, so please sign up early.
Plumas County Agritourism Intensive:
Dates: Tuesdays, Dec 1, 2015, Jan 12 & Feb 23, 2016
Times: 9:00 a.m. - 4:00 p.m. each session (lunch provided)
Location: Mineral Building, Plumas County Fairgrounds, Quincy, CA 95971
Cost: $50 for 3-session course (only $20 for additional participants from same family or business)
Registration: http://ucanr.edu/agtourplumas15
For more Information: Penny Leff, UCCE Agritourism Coordinator, [email protected], 530-752-7779
Holly George, UCCE Plumas/Sierra, [email protected], 530-283-6262
