Zoom Press Conference to Provide Tips for Safe Celebrations
As Super Bowl partygoers make plans for watching the big game on Sunday, Mothers Against Drunk Driving (MADD), The Auto Club of Southern California, Association for Los Angeles Deputy Sheriffs (ALADS) and The California Highway Patrol (CHP) are urging everyone to make the choice to put a non-drinking, sober driver at the top of their checklist.
Super Bowl Sunday continually ranks as one of the most dangerous times of the year for drunk driving deaths. In 2019, 44 people were killed on Super Bowl Sunday in alcohol-related crashes, accounting for 35% of all traffic deaths that day (Super Bowl Sunday to 5:59 a.m. on Monday). Holidays and special events like the Super Bowl are especially dangerous because of the increase in parties and number of people on the road. Local law enforcement will show zero tolerance for drug-impaired driving. Funding for this DUI enforcement was provided by grants from the California Office of Traffic Safety and the National Highway Traffic Safety Administration (NHTSA).
In 2019, 949 people in California were killed in drunk driving crashes. Of immediate concern is the recent research from NHTSA on driving behaviors during this pandemic. Research shows that while there may be fewer drivers on the road due to COVID-19, a larger percentage of them are driving after consuming alcohol or other drugs.
MADD partnered with the NFL to remind everyone that the Most Valuable Position is the designated driver. Since 2010, MADD participates in player and employee engagement, game day initiatives, community relations and awareness programs to promote MADD’s efforts to prevent drunk and drugged driving.